5 Best Ways to Make Money on Instagram

1. 1  Collaborate with brands on sponsored posts
2. 2  Become an affiliate
3. 3  Open your own ecommerce store
4. 4  Create an Instagram shop
5. 5  Sell your photos online
6. 
   

7. The methods that may work the best for you will depend on your unique brand of Instagram content, your target audience, and your level of commitment.

   The beauty here is that chasing one revenue stream doesn’t necessarily rule out another.

   So let’s start with the most common approach to Instagram monetization: partnering with brands as an influencer.

1. Collaborate with brands on sponsored content

The term “Instagram influencer” gets thrown around a lot these days

Many brands just can’t compete with that, so they partner with influencers on sponsored content like posts, Reels, and Stories that help get the word out about their products.

How to decide what to charge as an influencer

Typically these influencer deals involve the creation of content—Instagram ads, a post, a video, or a Story—and will sometimes include permission for the brand to use this content on their own site or in an ad.

2. Become an affiliate

Unlike an influencer, an affiliate is more invested in making sales for the partner brand—not just generating awareness—in exchange for a commission.

This is typically done with a trackable link or unique promo code to ensure clicks actually translate into sales. Use a mix of clickable links in your Instagram bio and Instagram Stories or through stickers. Since you can’t put links in Instagram posts, you can create promo codes so you can make money from different angles. 

• ClickBank. An affiliate platform with a tier-based commission that’s open to everyone.
• LTK. An invitation-only fashion and lifestyle influencer network that offers 20% commissions.
• Amazon Associates. A popular option that pays out a 10% commission.

3. Open your own ecommerce store

By now it might sound like the only way for an Instagrammer to make money is to sell out and work with other brands.

But creators of all kinds are in a good position to “sell out” with their own products: physical goods, services, or digital items that can be an extension of their brand, building a business with an audience at its center.

4. Create an Instagram Shop

The past few years have been huge for ecommerce brands and creators who want to sell on social media. Instagram has released a ton of features under the Instagram Shopping umbrella, which allows people to easily shop your business’ videos and images on the platform. 

It all starts with an Instagram shop, a.k.a. your storefront. There, you can share your story and sell products. Instagram provides a sleek experience for shoppers to browse and buy your collections. All you need to set up Instagram Shopping is a Business or Creator account. 

5. Sell your photos online

Someone might get famous on Twitter by telling 140-character jokes, but Instagram is a photo-sharing app at its core. And photos are assets that can be licensed, printed, and sold in a variety of ways.

If photography is what got you into the Instagram game in the first place, you can list your photos in marketplaces like 500px or Twenty20, where brands and publishers might license them.

However, you can also sell your photos as prints and on other physical products using a similar method described in the last section. Services like Printful and Teelaunch let you put your photos on posters, phone cases, pillows, and more, taking care of fulfilling orders and customer service, so all you really need to worry about is making sales.

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